Best Time to Post on Instagram
On Instagram, it’s not just about what you say, it’s about when you say it. The time your content is shared has a dramatic impact on how many users see and engage with it. Here, we’ve broken down when Instagram posts tend to get the best engagement, both by time of day and week. These aren’t exactly set-in-stone rules, but they should still help guide you on your way.
Before we dive into the recommendations, bear in mind that this engagement data is based on your audience being in the same time-zone as the account you’re posting from. Therefore, you may need to adjust these if your audience members are mostly based in different time-zones. For example, if the best time for engagement is 12:00, aim to post at 12:00 in the time zone your audience is based, even if this actually means posting at a different time for you.