Instagram Location Tag

Instagram is more global than ever before. It’s not the top social network everywhere just yet, but in many parts of the world, it’s growing fast! We analyzed millions of geotags to get the scoop on which cities and countries are Instagram hot spots, with sometimes surprising results!

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—Continent

The American continent accounted for around half of all Instagram posts.
—Country

The country with the most Instagram posts was by far the USA.

Where in the World Is Instagram Used the Most?

Instagram is used all over the world — but it’s not equally popular in every region. The majority of Instagram users are in the Americas (49.4%) and Europe (28.7%).

By contrast, Instagram is less popular in Asia, where platforms like WeChat, Line, TikTok, and Weitao provide stiff competition. However, there could be some users in these seemingly less-popular locations who are choosing not to add a location tag to their posts.

Number of Instagram posts per continent

Americas
Europe
Asia & Middle East
Africa
Oceania
Antarctica and random islands

Countries that use Instagram the most

The most Instagram posts come from the United States, followed by Brazil. That makes sense, because they’re the most populous countries in the Americas. The UK, Europe’s most-populous English-speaking country, holds third place.

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Number of Instagram posts vs. country

Number of posts

Countries with the highest engagement rates on Instagram

The highest engagement is found in Japan, Germany, and Poland. Uniquely, Indian Instagrammers share both a high volume of posts, and a high rate of engagement.

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Average engagement vs. country

Average engagement

Which cities do Instagram posts come from?

Overall, 20 of the top 50 global cities are in the United States. For the 2nd year in a row, the most posted-from city is Los Angeles — a town that’s pretty much synonymous with influencer culture.

But shockingly, New York City has dropped from 2nd to just 20th place. For one of the most important cities in the world, this is a confusing, and surprising, result. Is it possible that people are fleeing this densely populated urban center due to concerns about COVID-19?

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Number of posts vs. city

Number of posts

Which city has the highest engagement rate on Instagram?

Malé — the capital of the Maldives — saw the highest engagement rate. As we all know, this is a bikini-shoot fave, featuring those iconic ocean-top huts.

Lots of Indian cities also made it into the top 50, reflecting the high engagement of users here. While LA was top for the number of posts, it was just 10th in terms of engagement, reflecting the trends for overall lower engagement in North America.

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Average engagement vs. city

Average engagement

Where are people using Instagram in North America?

Los Angeles holds on to its #1 spot here, and Atlanta, Miami, and Houston were among the other most posted from North American cities. As suggested by the global data, New York and its boroughs have completely dropped out of the top 5 cities since last year — surely one of 2022’s most confusing trends. The town of Brookline, Massachusetts is the surprising winner for the highest number of engagements per post. This list holds some of the bigger names, like Los Angeles, but overall plenty of smaller neighborhoods and districts make an appearance.

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Number of posts vs. city in North America

Number of posts

Where are people using Instagram in the UK?

It’s not even close — by far the most Instagram posts come from London. Trailing behind in second place is Manchester, then Keighley (Bradford).

Unsurprisingly, London, two of its boroughs, and Manchester also boasted the highest amount of engagements per post.

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Number of posts vs. city in the UK

Number of posts